Into the House of Naari

Hello, my lovely readers!

Today is my birthday, and I’m really happy with the way things are going with Mirrors and Dreams. Thanks and much love to every one of you for your support! ❤

Tonight, I want to share an exciting field trip I had earlier this month. I had the fortune of being invited for a bloggers’ meet by the renowned maker of ethnic wear, the House of Naari  🙂

It didn’t take them much to convince me and I gladly jumped aboard 😀

I dressed up in a bright-coloured salwaar kameez and embellished footwear for the day. I kept my makeup minimal (as I usually like it 😉 ). Take a look:
IMG_20151024_112910509IMG_20151024_112648929IMG_20151024_112413859We reached the Naari production unit after a brief train journey to Boisar. The travel was short and fun, and I spent time chatting with our friendly hosts. Upon reaching the unit, we were greeted with a breakfast buffet. I gorged on Aloo Parathas (Indian bread with flavoured potato filling) like there’s no tomorrow  😀

Post breakfast was the bloggers’ conference. The CEO of Naari, Arjun introduced us to the brand and the Head Designer of Naari, Fatema unveiled their fresh collection. You can see her take the floor below:
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She introduced us to their latest Festive line, filled with folk motifs, lush colours and varying textures that suit different moods.

You can see the vibrant rabadi folk embroidery on the kurtas below:
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We also saw some gorgeous Madhubani embroidery on the kurtas, replete with Madhubani motifs like fish, flowers and birds. Pictures below:IMG_20151024_115714909IMG_20151024_115832348

A particular collection called Tree of Life grabbed eyeballs. It was characterised by symbols like tendrils, birds, trees and ,mesmerising ombre colour schemes 🙂
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We also saw some casual cotton kurtas for daily wear. They were clean, light and sophisticated 🙂
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This one was my favourite from the cotton line ❤IMG_20151024_120858306

Overall, I was quite impressed with this collection for the simple reasons that the clothing is vibrant, suits every occasion and is budget-friendly 😎
IMG_20151024_120955119From embroidery to ombre, Naari has used a spectrum of techniques to create unique products. For example, this digital print dupatta with an unstitched Lucknowi embriodered kurta:
IMG_20151024_121139929 Look at this burst of colours!IMG_20151024_121022376IMG_20151024_121113399IMG_20151024_124129467

We also took a look at their collection of handbags, and these sling bags were my favourites!

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During my chat with Arjun, he revealed that long before Naari was born in 2008, they have been supplying fabric to top brands like H&M, Only, Zara and Vero Moda for decades. Filled with ideas and fervour about the upcoming collections, Arjun was fun to talk to!IMG_20151024_124456677
The conference was followed by a first-hand tour of the factory by Arjun. I CANT EXPLAIN HOW AMAZING IT WAS!

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These embroidery machines were 22 metres long, and with 2 frames, they produce 44 metres of garment in one go! 😮

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Look at this sequin work that happens side by side with the embroidery:

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The Tree of Life in the production stage:IMG_20151024_141606404A little souvenir from the Naari factory! 🙂IMG_20151024_133902455

IMG_20151024_135350800I was amazed at the sheer brilliance of the production unit! EVERYTHING is produced from scratch, including the fabric and the sequins! You can see sequins in production below:IMG_20151024_135322291We also took a tour of the quality check unit, where every inch of fabric is screened for defects, and every fabric sample goes through TEN quality checks:
IMG_20151024_135656757And finally, the packaging:IMG_20151024_141129955

Look at the various kinds of white garment fabrics I spotted across the factory ❤IMG_20151024_132847777IMG_20151024_133049045IMG_20151024_134215361IMG_20151024_135727109
I was simply stunned by this force called Naari. I am thankful to them for giving me glimpses into their intricate workings and the hard work that goes into producing every garment! You can browse their collection here and follow them on Facebook!

Watch this space for an upcoming shoot with Naari 😉

Until then, love from Shruti xx

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4 thoughts on “Into the House of Naari

  1. I’m loving this Brand going by your review. Also, I do love the work on their Kurtas. I’ll surely try them out soon
    xoxo
    Style.. A Pastiche! – Diwali OOTD

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